Evaluation Of Film Poster for No.38

This is the final version of the my film poster. This was created after three major draft alterations, resulting in the final product being exactly what I had planned for.

Denotation:

The denotation of this poster is simple, the background image is the main focus of the poster, having the name of the film in large 'Cracked' font in the top left of the poster. The slogan is written in a font called 'Assimilation' and centralised at the bottom of the poster above the credits written in a font called 'Da Movie Script'. The two reviews are on the right and left of the poster, one being positioned higher than the other.These two reviews are accompanied by a golden star rating. Finally, I have placed a BBFC logo for an 18 certificated film in the top right hand corner of the poster.

Connotation:

I have created this poster in such a way as to generate two different connotations, the first involving the background image. The picture is a picture of an old, run down house presented in a very low sinister light. A mise-en-scene that I create by grey scaling the image. This image connotes a sinister, interesting location, and is the main one used to draw the consumer to the poster,-the other images are less noticeable at first but of equal importance in conveying the meaning of the film being advertised.

The second connotation that this poster generates is to do with the slogan; 'Now its time for you to ... die'. I chose this slogan to generate interest an intigue in the film, as this is a statement that makes the consumer want to ask the question "Why?" as well as developing others such as ; "Who is the perpetrator?","What does this statement have to do with the house?", and"Why is there so much evil involved?" These connotations, both of them working together effectively as a pair, generate the purpose that a poster is supposed to; to interest a consumer in the film.

How does this Poster Synergise with the film trailer and Magazine Front cover?

Synergy is developed between this product, the film trailer and the Magazine Front Cover in three ways:

- Font

- Image

- Slogan

- One of the Reviews

Font - The font used; 'Cracked', for the title of the film on the poster, is the same font and colour as used on the magazine to display the Films name.

Image - The background image on this poster is the same as that used in the trailer as the opening anchorage scene. Furthermore, it has also been displayed on the front cover of the magazine as a secondary image.

Slogan - The slogan on this film poster is line used as the final voiceover in the trailer.

One of the Reviews - The review on the left hand side of the poster is from a magazine called 'Film Release', which is the name of the magazine that I have created a front cover for.

How could this poster be improved?

Though I perfected the film poster several times, things can always be improved. The one major change that I would make would be to use a very advanced editing software to blend the slogan and film title into the background image. This improvement would have made the poster look more professional and also more sinister. The reason for my not being able to make this improvement was that I could not afford to buy the type of editing software that was needed to achieve it.